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Capitalism is flawed. But I do believe we are capable of good within the system we currently have. With this in mind, I only work with organisations I believe in; ones with transparency, integrity and courage at their core. Whether you’re making a person’s life better with your product or service, making the world a little brighter with your innovative idea, or simply advocating to make the everyday more easeful (and fun!), I’d love to speak to you.
Product Copy, Tone of Voice package and Website Copy for Oskaya (coming soon!)
Campaign copy for Bobux
Website copy for Moa Stone Estate
A handful of the impact-driven brands and organisations I’ve worked with, from both the private and public sector.
Hiring a good copywriter will help your audience…
Feel something
Do something
Understand something
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Vision clarification (find your ‘why’)
Identify key customer voices
Company manifesto/mission statement
Brand tone of voice
Brand name, slogans, one-liners
Networking comms/emails
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Product and service copywriting
Blog & journal writing
Website copy (homepages, landing pages, etc)
Campaign copywriting
B2B & B2C copywriting
Scriptwriting
Proofreading and editing
Client: ThinkPlaceX
Project: Documenting ThinkPlaceX’s co-design successes
Role: Copywriter
Client: Department for Prime Minister and Cabinet, via Daylight
Project: Vaxx Facts Campaign
Role: Scriptwriter
Working with agency Daylight Creative, I developed the characters and wrote the script for a number of videos in the Vaxx Facts series. The series aimed to educate New Zealanders on Covid-19 vaccinations and was a key part of the vaccination rollout. An example video can be found below, with more videos here.
Client: Bobux
Project: 2023 Campaign Copy
Role: Lead Copywriter
Client: Oatly, Hey Barista magazine
Ongoing project: Researching, interviewing, story writing for their global publication, Hey Barista
Client: Kōkako Coffee
Project: Interviewing key players in the Kōkako story, to celebrate the company’s 20th birthday.
Role: Lead Researcher, Interviewer & Copywriter
Kōkako is a sustainable specialty coffee company roasting coffee in Tāmaki Makaurau, Aotearoa. In 2021, the company reached a big milestone: they turned 20. To help them celebrate I was asked to interview 20 people who had helped them get to where they stand as a brand today. Using the conversational, warm and sometimes-witty Kōkako brand voice, I wrote 20 pieces which featured on their website as well as in a print magazine. You can check out the web version here.
Client: New Zealand Honey Co.
Project: Creating an engaging ‘about’ page.
Role: Lead Copywriter
New Zealand Honey Co. is one of the most premium honey brands in Aotearoa. I was tasked with telling the story of the company – from its humble beginnings right through to its international success. Here are examples of the ‘our story’ page that I wrote. You can read their full story here.
