Hi, kia ora! I’m India Hendrikse, an Aotearoa New Zealand copywriter and journalist. I work for global, ethically-minded brands.

I work with organisations that are actively pursuing sustainable futures. Here’s how I can help…

    • Product and service copywriting

    • Blog, case study & journal writing

    • Website copy (homepages, landing pages, etc)

    • Campaign copywriting

    • B2B & B2C copywriting

    • Scriptwriting

    • Vision clarification (find your ‘why’)

    • Identify key customer voices

    • Company manifesto/mission statement

    • Brand tone of voice

    • Brand name, slogans, one-liners

    • Networking comms/emails

  • Don’t send the magazine, brand labels or flyers to the printer without a thorough check. As a highly-skilled sub-editor, proofreader and fact checker, I’ll ensure your words are grammatically correct, spelt right, and clear in meaning.

    • Feature writing

    • Interviewing (both in-depth and succinct, edited Q&A format)

    • Strong opinion pieces (feminism, animal rights, environmentalism are passions)

    • Celebrity interviews

“India is a joy to work with. She cares about the work so much that she feels part of our team. She can grasp difficult concepts and projects quickly, and then synthesise them into easy-to-understand copy. She has helped define our brand personality and tone of voice in a way that’s unique and true to ThinkPlace.”

Alice Jeffries, Global Marketing Manager at ThinkPlace

Sharon Stone for Puss Puss

Sharon Stone for Puss Puss

Website Copy for Moa Stone Estate

Website Copy for Moa Stone Estate

2023 campaign copy for Bobux

2023 campaign copy for Bobux

Case study writing for ThinkPlace AU

Case study writing for ThinkPlace AU

Packaging Copy for Oskaya (launching soon)

Packaging Copy for Oskaya (launching soon)

Social Media Copywriting & Content Creation for Little Shadow

Social Media Copywriting & Content Creation for Little Shadow

Cover story for New Zealand Herald's Viva

Cover story for New Zealand Herald's Viva

Article for Oatly: Josh Harvey captures the desolate remains of a forgotten waterpark

Article for Oatly: Josh Harvey captures the desolate remains of a forgotten waterpark

Article for Oatly: Frikkie Delport challenges archaic gender stereotypes

Article for Oatly: Frikkie Delport challenges archaic gender stereotypes

Article for Oatly: Meet Fu, the tiny trainee barista

Article for Oatly: Meet Fu, the tiny trainee barista

Article for Oatly: This Aussie Orchestra Is Not Your Average Ensemble

Article for Oatly: This Aussie Orchestra Is Not Your Average Ensemble

Words matter. So here’s my ethos.

Words are powerful; they can make us laugh, cry, rejoice and take action. They can make us dream and dive deep within ourselves. But most importantly, words help us connect – with people, with a product, with a story.

Although I’m just a small piece in our system, I still believe the words I weave together have power – which is why I’ll only ever work with companies who are doing their best by people and the environment. Perfection isn’t necessary, but protection of our planet and those who live on it is.

You may have noticed a few ethical claims when I introduced myself. In a society rife with greenwashing, strangled by the demands of late-stage capitalism, I understand that terms devoid of context can feel jarring. So, here’s what I mean when I say I’m ‘environmentally-minded’ and ‘socially conscious’.

  1. I only work with brands that make real, trustworthy efforts to protect the planet and its inhabitants (if you’re into fossil fuels, animal cruelty, or worker exploitation, I’d slip away now)

  2. I’m conscious of inclusive, progressive language, so ensure I always consider the thoughts and feelings of a diverse audience

  3. I believe in the power of community and the value in collective care. Problems – big or small – shouldn’t need to be faced alone

Some lovely words from lovely people

“India has been part of the PUSS PUSS team for five years as a feature writer and our Sub-Editor. India is very professional and reliable, with a perfect command of the English language and polite manner, meaning I can always trust her to speak to high-profile talent and discover the most interesting parts of their story as well as add a personal touch. India’s writing style is very fluid and she can always deliver a great assignment on time.”

– Maria Joudina, Editor at Puss Puss magazine

"The first time I met India, I knew we had to collaborate! She's curious, asks thoughtful conversation-starters, and has an enchanting mix of straight-talk and softness, all of which she brings into her writing. Having since brought India in on client projects within a range of industries, my clients and I are always impressed at her adaptability as a writer; how she understands and absorbs the subtleties of a brand's tone of voice, or even helps a brand to craft one of their own."

— Laura Stoker, Portugal-based web & branding designer

“India takes the chaos of my brainstorming and condenses it into structured, creative, expressive stories that flow beautifully and capture the essence of what I’m trying to communicate.”

— Portia Thompson, Environmental Economist